Get Healthy in Minutes! False Advertising in Fitness

07 Feb

It only takes 14 minutes a day! 

And you’ll be sculpted to perfection, right? What a money maker! If fitness only takes fourteen minutes a day, aren’t we being lied to? The time and practice it takes to be unhealthy is the time it takes to be healthy. Don’t be fooled!

The truth is that people who can only work out fourteen minutes a day probably can only do that much. This means if you are not conditioned then logically speaking you wouldn’t be exercise for extended periods of time. That’s probably a great start for someone who is just starting out. The goal would be to gradually work up your overall time.

Another fact about exercise is that when you start to get in better shape, it becomes harder for you to burn energy. You’re just so darn good at it, you have to work REALLY REALLY hard to get your heart rate up. This type of exercise program requires more experience and better conditioning. It is high intensity. Meaning, you’re hauling ass in a really short period of time.

I have worked with people who have various kinds of fitness equipment at home. It’s typically used to hang dirty laundry or is so covered in dust, that it can’t be used anyway. Do you really want to spend a ton of money on a dust collector?

If you don’t have the experience or the motivation to exercise, then adding another piece of equipment to your life may not be wise. Honestly in my experience it doesn’t encourage people to exercise. Most people tell me “I can’t get any exercise done at home. I’m always distracted!”

It all comes down to imagery and marketing. When you see a commercial for the “latest” exercise fad please keep that in mind. It shows you the life and body you could have in only fourteen minutes a day. I’ve spent twenty years in the fitness profession. It takes days, months and years of practice to have the life and body you want.

Don’t be fooled by a gimmick.

If you want to invest in better quality health, then don’t buy in to false advertising. Invest your time and energy into your long term health. That takes more than 14 minutes a day.